In recent years, we have seen awareness of animal welfare increase across the world, among all players in the sector. C.E.S & Roxell is extremely pleased about this – we have always focused on animal welfare. Because healthy, stress-free animals grow better, and farmers enjoy a better return on their work.

Natural Beak Smoothing is one example of an animal-friendly initiative. The solution offers an affordable alternative to beak treatment in poultry farming. Launched in 2018, the product was a major innovation that became an overnight sensation.

Many breeding farms began testing the product in one or more houses. The tests were unanimously positive, and more projects soon followed. Now, two years after its launch, the poultry market is agreed: it is the perfect alternative to traditional, painful beak treatment.